Pure Elegance

Crafting timeless gold and silver treasures since 1933

Trusted by generations

★★★★★

Today, the next generation, SKR E. Guhan Thayumanavan Nithyanandham, continues to lead the business successfully, serving customers with the same integrity that has earned trust across generations.

Located in Vellakoil, SKR Jewellers is a trusted destination for pure gold and silver jewellery, known for transparent practices, superior craftsmanship, and long-standing customer relationships.

A legacy of trust since 1933 — proudly serving generations.

Our Heritage

Since 1933, SKR Jewellers has been a symbol of trust and purity in Vellakoil.

Established in 1933 by S.K. Ramasamy Chettiar, SKR Jewellers holds the honour of being the first jewellery shop established in Vellakoil – Kangeyam Taluk. From the very beginning, the brand has stood for trust, purity, and traditional values.

The legacy was carried forward with dedication by SKR Eswaran Chettiar from 1954, further strengthening the foundation laid by the founder. Over the years, the business flourished under the guidance of SKR E. Nithyanandham and SKR E. Natraj, preserving the family’s commitment to honesty and quality.

Close-up of intricate gold necklace showcasing traditional craftsmanship.
Close-up of intricate gold necklace showcasing traditional craftsmanship.
Display of elegant silver bangles with detailed engravings on a velvet cushion.
Display of elegant silver bangles with detailed engravings on a velvet cushion.
Vintage photograph of the original SKR Jewellers storefront from 1933.
Vintage photograph of the original SKR Jewellers storefront from 1933.

Our Promise

We uphold honesty, quality, and timeless designs passed down through generations.

Our Services

Crafting timeless gold and silver jewellery with care and tradition.

Gold Jewellery
Close-up of intricate gold necklace with traditional South Indian design.
Close-up of intricate gold necklace with traditional South Indian design.

Pure gold pieces crafted with expert hands and classic styles.

Elegant silver bangles arranged on a velvet cloth highlighting their shine.
Elegant silver bangles arranged on a velvet cloth highlighting their shine.
Artisan carefully engraving a delicate pattern on a gold ring.
Artisan carefully engraving a delicate pattern on a gold ring.
Silver Jewellery

Beautiful silver designs blending tradition with modern flair.

Custom jewellery services tailored to your personal style.

Custom Designs

Gallery

A close-up of an intricately designed traditional gold necklace with a rich sheen under soft lighting.
A close-up of an intricately designed traditional gold necklace with a rich sheen under soft lighting.
A collection of delicate silver bangles arranged elegantly on a deep maroon velvet cloth.
A collection of delicate silver bangles arranged elegantly on a deep maroon velvet cloth.
A pair of stunning gold earrings with traditional motifs and embedded rubies and emeralds.
A pair of stunning gold earrings with traditional motifs and embedded rubies and emeralds.
An array of classic gold rings featuring detailed craftsmanship set against a warm golden backdrop.
An array of classic gold rings featuring detailed craftsmanship set against a warm golden backdrop.
A beautifully crafted silver pendant with intricate filigree work, shining softly under natural light.
A beautifully crafted silver pendant with intricate filigree work, shining softly under natural light.
A sophisticated gold chain with polished links reflecting the heritage of skr jewellers’ craftsmanship.
A sophisticated gold chain with polished links reflecting the heritage of skr jewellers’ craftsmanship.

Timeless designs crafted with care and purity

Our Location

Situated in the heart of Vellakoil, skr jewellers has been a pillar of trust and tradition since 1933.

Address

58-A, Coimbatore - Trichy Rd, Covai, Coimbatore, Vellakoil, Tamil Nadu 638111

Hours

9 AM - 7 PM

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Contact Us

Reach out for timeless jewellery crafted with care.

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